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By: Jamie Matusow

Editor-in-Chief

L’Oréal announced the winners of the 14th annual L’Oréal Brandstorm international marketing competition. The competition gives students from around the globe the opportunity to take on the role of a marketing brand manager and revamp an existing international brand.

This year’s winners wowed top L’Oréal executives with a new line of Lancôme body care products. First place was a tie this year between the Korean team from Korea University and the French team from L’institut d’Etudes Politiques de Paris. Second place went to Università Bocconi from Italy. A team from Universidad Catolica de Chile took home third place.

More information: www.loreal.com.

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